Different Types of Logos
You’ve started a company, and now you’ve decided you need a logo. Your beautiful logo will be what people will see on your signs, on your business cards, and it’ll be what people think of when they think of your company, right? That’s only part of the story. A logo is just a piece of what’s referred to as a visual identity. A logo, by itself, isn’t very helpful.
A logo is a logo is a logo though right? Well, kind of… We’re going to go over a few different types of logos, and discuss how they fit into your broader design strategy. First, let’s go over the difference between different types of logos. There are logotypes, logomarks, and combination marks. Each of these types of logos serves a different purpose.
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